the Veerkracht team _

Visionary practitioners making the fashion industry more sustainable from the inside

Jani Kaila

Photographer and Marketing expert

J Kaila is a marketing and creative consultant based in Amsterdam and Helsinki. Kaila has created marketing campaigns and creative projects for leading design companies and has worked with 200+ international artists and designers curating exhibitions at London Design Festival, Istanbul Design Biennale, Helsinki Design Museum, Glue Amsterdam, Finnish Cultural Institute in Paris, Fiskars Design Village, Nuutajärvi Glass Village, Fashion in Helsinki, Kämp Galleria. Kaila has graduated from University of Arts, London and has studied arts and literature, linguistics, photography, communications and export marketing.

Kaila’s collaborative projects are based on a creative dialogue and knowledge sharing processes across disciplines.

Maarten Wentholt

Product Developer, Denim Industry Specialist & Sustainability Lecturer

Maarten Wentholt has been working in the fashion industry for 40 years as a product director and senior product manager for various brands, such as G-Star. He has also developed products and advised for Calvin Klein, Tommy Hilfiger, Denham, Grivec Bros., No Grey Area, Evolv, Zaitex, Salgari, GRG, Costume National, MFG Girbaud, Soorty Enterprises, PME, Butcher of Blue, NewAms, Kassl, SO by Alexander van Slobbe, Love Jeans and TRP. Maarten has produced over 100 collections and is highly valued and widely respected throughout the fashion industry for his understanding of the DNA of different products and the ability to deliver well-constructed and commercially successful garments. Maarten develops sustainability strategies with companies throughout the fashion supply chain from chemical companies like Zaitexfashion to textile mills and brands and retailers.

Skilled in Research and Development, supply chain management, trend analysis, negotiation, textile industry, product development and fit. Specialties denim & knitwear. Senior lecturer at International Jeanschool, lecturer at Denim City Headquarters, Amsterdam Fashion Institute, Summa College and Aventus MBO. Bridge-builder between industrial partners in Veneto Italy, India, Peru, Tunisia and retailers/brands in the USA, Netherlands and globally.

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